Furniture and product designer Brad Ascalon calls himself a rational designer and even though he initially wanted to work in the music industry, a heart to heart with his artistic father during a career setback started him on a path toward industrial design and he’s never looked back. He confesses that while he loves design work, the regular rejection that comes with the territory has sometimes felt like being dumped. He’s currently embroiled in a love/hate relationship with New York City, and his new hobbies include playing bluegrass music and whittling corn cob pipes.
Filmmaker, photographer and perpetual entrepreneur Gary Hustwit connects the dots of his DIY-driven path through independent music, independent publishing, and independent films, to his current preoccupation with non-fiction VR. Along the way he deconstructs the methods to his madness and expounds on the popularity of his trilogy of design documentaries: Helvetica, Objectified and Urbanized. Plus he teases a bit about his forthcoming doc about Dieter Rams, and confesses that an early disdain for avocados didn’t prevent him from capitalizing on their market-appeal.