Strategic designer Todd Bracher regales us with tales of a serendipitous ten-year journey, living, loving and learning through Europe, on the way to launching his namesake studio in Brooklyn. Plus, he walks us through what the hell “strategic design” even means, schools us on the concept of “irreducible complexity” and explains his creative approach which he refers to as “essentialism.” Early on, he showed up to a big pitch meeting way overdressed, and now he keeps a poet on standby.
Many thanks to this episode’s sponsor:
Design Milk Job Board - Hiring creative talent? Looking for a creative job? Visit designmilkjobs.com and use the coupon code “clever” to receive 50% off your first listing.